Invincible Apple: 10 Lessons From the Coolest Company Anywhere

Invincible Apple: 10 Lessons From the Coolest Company Anywhere

1. Go into your cave.
2. It's OK to be King.
3. Transcend Orthodoxy.
4. Just Say No.
5. Serve Your Customer, no really.
6. Everything is Marketing.
7. Kill The Past.
8. Turn Feedback into Inspiration.
9. Don't Invent, Reinvent.
10. Play By Your Own Clock.