I more-or-less stumbled upon this article.
Essentially, the study says that if you're transported in a virtual world, into the avatar of a woman than you will identify with that body. How odd.
The gaming world has been promising virtual reality for a very long time... I've yet to see it deliver even remotely in the modern lounge room.
The real Avatar: body transfer turns men into girls - life - 13 May 2010 - New Scientist
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